By Martim Avillez Oliveira, Chief Executive Officer – UK and Europe, ESW, says: “We are delighted to announce the expansion of the ESW UK team. From its fashion and streetwear trailblazers to the refined craftsmanship of its heritage tailors and luxury brands, the originality and unique energy of British fashion makes it irresistible to discerning global consumers.”
“These senior appointments further advance our mission to empower leading British brands as they unlock their DTC channels and capitalise on the huge worldwide demand from consumers for their products.”
Michael Malul London
Last week, ESW announced a partnership with Michael Malul London to launch international DTC e-commerce capabilities for the brand.
Michael Malul London will now be able to ship to 24 countries across Europe, the UK, and the US. ESW’s localisation allows brands to overcome the ‘dangerous goods’ distinction related to international shipping of fragrances.
“Being ‘open for business’ in multiple countries is one of the fastest ways to scale a business while also maintaining control of brand equity,” said Patrick Bousquet-Chavanne, President and CEO, ESW, Americas.
“Cracking the code for international fragrance shipping allows a brand like Michael Malul London to provide consumers with a seamless luxury experience for its consumers regardless of geographic location.”
ESW leveraged the company’s existing technology to launch multiple localised sites within weeks.
“Opening up 24 new countries has been an incredible asset to our business, and this is just phase one of our rollout,” said Hanan Malul, CEO, Michael Malul London.
“ESW’s innate understanding not only of our business, but also the customer journey regardless of location, has been a game changer for our business.”
